Any expansion of your business into new markets is a major step that requires substantial research and allocation of resources.
Areas of possible market expansion include:
Expansion is a process rather than an event. Make exploration of your existing markets, related industries and competition an ongoing mission.
When you expand successfully into a new market the potential for profit-growth is extensive. It is worth building industry networks and speaking to your business advisors and mentors to get an outsider's independent view before launching into any new areas of growth.