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Identifying and Developing New Markets

Developing new markets

Any expansion of your business into new markets is a major step that requires substantial research and allocation of resources.

Areas of possible market expansion include:

  • Niche markets
  • Targeted marketing, advertising and distribution
  • Diversifying into new products or service
  • Improved products or service
  • Improved productivity and efficiencies of processes and systems
  • Creation of new market through innovation
  • Export
  • E-business
  • Networks with other businesses and community.

Expansion is a process rather than an event. Make exploration of your existing markets, related industries and competition an ongoing mission.

When you expand successfully into a new market the potential for profit-growth is extensive. It is worth building industry networks and speaking to your business advisors and mentors to get an outsider's independent view before launching into any new areas of growth.